Newspapers are dead for property advertising!
Well obviously they’re not, because you may well be reading this in our Herald Express advert, but if you were to listen to lots of people you would think that it is true.
I will agree that with the growth of the property portals the role of the local newspaper to promote properties for sale has diminished somewhat, but I feel that they have worked hard to re-invent themselves and still prove relevant in the current market. There are still people who do not look for property on the internet, regardless of their age, some simply prefer the medium of paper. In fact I have recently cancelled my Kindle subscription and resolved to buy more physical books. It’s not that I won’t continue to read books on my Kindle, just that I have realised that I take more in when I’m actually thumbing the pages rather than swiping my finger across the screen.
When you consider that amongst those who do choose to use the internet for their property hunt, we receive numerous requests for printed details to be sent in the post every single day, which goes to show that we have to continue to communicate with our customers in whichever media they want to consume it.